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Title details for 品牌力 by 杨兴国 - Available

品牌力

by 杨兴国
ebook
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《品牌力》寓深刻的哲理于生动通俗的语言之中，拨开品牌庞杂理论的迷雾，披露品牌制胜的秘密。以品牌创建、发展、创新和维护为主线，从中国品牌困局、品牌核心价值、品牌识别、品牌架构、品牌延伸、品牌传播、品牌危机等十余方面详述了品牌制胜的战略战术及方法。

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Publisher: Posts & Telecommunications Press Edition: 1

OverDrive Read

  • ISBN: 9787115290526
  • Release date: July 11, 2013

EPUB ebook

  • ISBN: 9787115290526
  • File size: 7921 KB
  • Release date: July 11, 2013

Formats

OverDrive Read
EPUB ebook

subjects

Business Management Nonfiction Non-English Nonfiction

Languages

Chinese

《品牌力》寓深刻的哲理于生动通俗的语言之中，拨开品牌庞杂理论的迷雾，披露品牌制胜的秘密。以品牌创建、发展、创新和维护为主线，从中国品牌困局、品牌核心价值、品牌识别、品牌架构、品牌延伸、品牌传播、品牌危机等十余方面详述了品牌制胜的战略战术及方法。

Expand title description text
Business Management Nonfiction Non-English Nonfiction
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